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#SRAMacquisition #Ochain #MountainBiking #BikeTech #CyclingInnovation #DownhillRacing #EnduroBikes #BikeComponents #CyclingCommunity #BikeInnovation #SRAMfamily #BikeRumor #ActiveChainring #CyclingNews #BikeEngineering
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SRAM has officially announced its acquisition of Ochain, a brand known for its innovative active chainring spiders, which have gained significant traction among downhill and enduro riders since its founding in 2019. The acquisition allows Ochain to continue its operations, including its team, culture, and Italian location, while leveraging SRAM’s resources to further develop its products. Ochain’s founder, Fabrizio Dragoni, will remain at the helm, ensuring the brand maintains its unique identity and legacy.
Ochain’s chainring spiders were developed to address pedal kickback and suspension performance issues in full-suspension bikes. Inspired by downhill racers who sometimes removed chains to improve performance, Dragoni created a system that provides a “chainless” feel while maintaining the ability to pedal. This innovation has been widely adopted by World Cup downhill and enduro racers, with riders like Loris Rivelli praising its ability to make bikes feel more fluid and stable over rough terrain. Rivelli has even equipped all his bikes, including his e-bike, with Ochain spiders.
Since its inception, Ochain has expanded its product lineup to include models like the Ochain E for eMTBs and the externally adjustable Ochain R. While initially designed for downhill racing, the product has proven beneficial for a wide range of full-suspension bikes, from trail bikes to long-travel eMTBs. This versatility and growing popularity likely played a key role in SRAM’s decision to acquire the brand.
SRAM’s interest in Ochain also stems from its potential to enhance drivetrain performance. Flynn George, SRAM’s Product Manager, highlighted Ochain’s ability to improve traction, stability, and ride feel by reducing pedal feedback and chassis noise. These improvements contribute to better control and performance on the trail.
The acquisition is the latest in SRAM’s series of strategic brand additions, which include RockShox, Zipp, Truvativ, Quarq, TIME pedals, Hammerhead computers, and Velocio Apparel. While Ochain will continue to operate independently under its own name, the acquisition is expected to drive further innovation and growth for the brand. Speculations suggest that fully integrated Ochain cranksets could be in development, signaling a potential evolution of the product line.
Ochain’s operations will remain centered in Italy, with a planned move to a new facility. The brand’s products will continue to be available through its website and authorized dealers, compatible with cranksets from SRAM, Shimano, and Race Face, as well as eMTB drive units from Bosch and Brose.
For more details on the acquisition, visit SRAM’s website, and to explore Ochain’s products, go to ochain.bike. This partnership marks a significant step for both brands, combining Ochain’s innovative technology with SRAM’s extensive industry resources.
