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Seven Cycles, a renowned titanium bike manufacturer based in Watertown, MA, has introduced a new ordering system called Rider-Ready to make their high-end, artisan-crafted bikes more accessible and quicker to deliver. Since 1997, Seven has been celebrated for its fully custom bikes, tailored to each rider’s precise specifications. However, the custom ordering process and longer lead times can deter some potential customers. The Rider-Ready system addresses this by offering 16 models across various categories—Road & Allroad, 700c and 650b Gravel, Mountain Hardtail, and Bikepacking—in at least 24 distinct sizes. Framesets start at $2,995, with complete bikes beginning at $5,995, and delivery times reduced to 3-5 weeks.
The Rider-Ready initiative is part of a broader trend among high-end custom bike builders transitioning to an option-based ordering model. This approach not only streamlines the purchasing process for customers but also reduces administrative burdens for manufacturers, allowing them to focus more on building bikes. For those whose fit or needs fall outside the Rider-Ready range, Seven continues to offer full-custom geometries and bespoke options.
A key focus of the Rider-Ready program is maintaining optimal rider fit within a streamlined system. Most Rider-Ready models are available in 36 different stack and reach combinations—six times more than typical stock carbon bikes from larger brands. The sizing system is designed to simplify the fit process: each of the twelve sizes (determined by top tube length) is offered in three stack heights—Endurance (+3 cm), Standard, and Aero (-3 cm). This allows riders to fine-tune their fit by adjusting specific variables, such as stack height, without altering the overall frame size. While this system isn’t as precise as full-custom geometry, it represents a significant improvement over traditional stock bikes, which often require adjustments like spacers and stem swaps to achieve proper fit.
Rider-Ready bikes also offer a range of customization options to suit individual preferences. Riders can tailor their bike’s ride quality by selecting from six grades of titanium tubing and two styles of seat stays: “moto” for maximum smoothness and “inline” for classic aesthetics. Additional features include UDH dropouts, extra bottle cage mounts, fender compatibility, and S&S couplers for easier travel. Gravel and mountain hardtail models are available with Seven’s “Slang” geometry, which features slacker and longer designs for improved handling on rugged terrain.
All frames are machined, welded, and finished at Seven’s Massachusetts factory, ensuring the same craftsmanship and quality as their fully custom bikes. Rider-Ready builds come with a variety of parts kits from major brands like Shimano and SRAM, with upgrade options from premium brands such as Industry Nine, ENVE, Chris King, and HED.
This new system reflects Seven’s commitment to making their bikes more accessible while maintaining their reputation for quality and precision. By offering a balance between customization and convenience, Rider-Ready opens the door for more riders to experience the craftsmanship and performance of a Seven bike. For those who still desire a fully custom build, Seven remains ready to accommodate their exact needs.
For more information, visit www.sevencycles.com.
