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#EuropeanBikeProject #HezoCycling #3DPrintedShoes #CustomCyclingGear #CarbonteamPortugal #ReactSunglasses #SQlabSaddles #GravelBikeLife #FraeChainrings #PersonomicSaddles #CyclingInnovation #Eurobike2025 #MadeInEurope #CyclingTech #BikeEnthusiast
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The European Bike Project Instagram account is a treasure trove for cycling enthusiasts, offering a constant stream of updates on European manufacturers, innovative products, and behind-the-scenes looks at the cycling industry. During Eurobike 2025, Alex delved into the most intriguing products on display, showcasing a mix of cutting-edge technology and craftsmanship. Here’s a summary of the standout brands and products:
Hezo Cycling
Hezo Cycling, a German company, specializes in custom-fit, 3D-printed cycling shoes that are both innovative and affordable. Unlike traditional custom shoes, Hezo simplifies the process: riders only need to take three photos of their feet using the Hezo Scan App on a DIN A4 paper sheet. The shoes are printed entirely in-house, including the soles, with no glue involved, making them easy to maintain. The inner shoe is removable, washable, and replaceable. Hezo offers three models: the Helu 2 Carbon, optimized for power transfer and stiffness; the Helu 3, a more flexible option for non-racers; and the “Wolfland”, their latest gravel shoe. Customers can also choose from various color options.
Carbonteam
Based in Portugal, Carbonteam is a major player in carbon frame manufacturing, producing 10,000 frames in 2025 with plans to increase to 15,000 the following year. Employing 170 people, the company is known for its exceptional surface quality, with many clients opting for raw finishes to showcase the craftsmanship. Carbonteam offers multiple finish options, including matte, semi-matte, and glossy. Each frame features an embedded RFID chip for authenticity. While the raw frames are a point of pride, the company also provides stunning custom paint jobs. Their stand at Eurobike highlighted their versatility and commitment to quality.
React
React, a subsidiary of Optrel, leverages its parent company’s welding helmet technology to create innovative sunglasses. The lenses darken instantly (from category 2 to 4) when exposed to infrared light, a feature much faster than photochromic lenses. Unlike photochromic lenses, which rely on UV light, React’s technology works even in cars. Handmade in Wattwil, Switzerland, React sunglasses reduce eye strain during long rides or drives, allowing the eyes to focus more effectively. The company is set to launch an “ultra fashion” edition with a titanium frame, expanding its stylish yet functional lineup.
SQlab
SQlab introduced several exciting products, including the 612 R, their lightest saddle yet, designed for road cyclists but also suitable for gravel and XC mountain biking. It features carbon rails and a sleek design, with a grey rear plastic section to match new grey handlebar tape. Additionally, SQlab showcased new gravel bibs with the SQ-Pad 14, designed to eliminate shearing forces during pedaling. The bibs, made in Lithuania, will come in black with practical pockets. New gravel bar tape in olive green and sand colorways was also unveiled, along with a handlebar wrapping system that adjusts thickness based on hand size.
Fraes
Fraes, known for rugged mountain bike components, is expanding into the road and gravel market with new chainrings and derailleur cages. The chainrings, available in 38t to 48t configurations, are compatible with T-Type and Shimano chains, featuring an 8-bolt mount. Fraes emphasizes their efficient chainring design, where the chain rollers contact only two small points on the teeth. The gravel derailleur cage will include narrow/wide pulley wheels and high-quality bearings, ensuring durability and performance.
Personomic
Personomic made waves at Eurobike with their 3D-printed saddles. While not fully custom, the saddles come in eight sizes, four softness levels, and four padding thicknesses, ensuring a personalized fit for most riders. Using FDM 3D printing, Personomic developed a specialized material for the application. The ordering process is straightforward: riders measure the distance between their seat bones using a simple rice-and-paper method. Saddles are ready for dispatch within three days, backed by a 60-day money-back guarantee. Weighing approximately 250g, these saddles combine comfort and innovation.
Conclusion
The European Bike Project’s Eurobike 2025 coverage highlights the innovation and craftsmanship driving the cycling industry forward. From 3D-printed custom shoes and carbon frames to adaptive sunglasses and ergonomic saddles, the products showcased represent the pinnacle of cycling technology and design. These brands exemplify the blend of tradition and innovation that defines the European cycling scene, offering riders new levels of performance, comfort, and style.
