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SRAM and BESPOKED have announced the third iteration of their Inclusivity Scholarship, aimed at supporting underrepresented framebuilders in the European cycling community. The initiative, which opens for applications on June 4th, offers mentorship, free components, and a fully funded stand at the upcoming BESPOKED event in Dresden, Germany, from October 10-12, 2025. The scholarship is designed to foster diversity and inclusivity within the cycling industry, providing a platform for talented individuals who may not otherwise have the opportunity to showcase their work.
The eligibility criteria for the scholarship are intentionally broad, encouraging anyone who feels underrepresented in the cycling world to apply. This includes individuals from marginalized or minority backgrounds, those facing financial or social barriers, or anyone who believes their presence in the industry is limited. The organizers emphasize that applicants should not hesitate to apply, even if they are unsure of their eligibility, as the selection process is thorough and focused on creating long-term change within the cycling community.
Petor Georgallou, BESPOKED Organiser and Director, highlights the importance of representation in cycling, stating, "If you don’t see people like you represented fairly in cycling, we encourage you to apply." The scholarship aims to address the lack of diversity in framebuilding and cycling at large, providing recipients with the tools and exposure needed to thrive in the industry.
Scholarship Benefits
Recipients of the SRAM Inclusivity Scholarship will receive several key benefits:
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Fully Funded Exhibition Space: Scholars will be given a stand at BESPOKED 2025, allowing them to present their work to industry leaders, media, and cycling enthusiasts. This opportunity provides invaluable exposure and networking possibilities.
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Mentorship Opportunities: Recipients will receive tailored guidance from experienced industry experts in the lead-up to the event. This mentorship is designed to help scholars refine their craft, navigate the industry, and make the most of their participation at BESPOKED.
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Media Coverage: Scholars and their builds will be spotlighted through BESPOKED and SRAM’s media channels, offering additional visibility and recognition within the cycling community.
- SRAM Components: Recipients will be provided with SRAM components to use in their show bike builds, ensuring that their creations are equipped with high-quality parts.
Testimonials and Impact
The scholarship has already made a significant impact on past recipients. Chris Schmidt of Good Grief, a 2024 scholarship recipient, shared his experience, stating, “It was truly an honor to share my Paiute-Shoshone and Zuni background with people, as much as it was to share my bike.” Testimonials like these highlight the program’s ability to not only showcase exceptional craftsmanship but also celebrate the diverse backgrounds and stories of framebuilders.
Application Process
Applications for the SRAM Inclusivity Scholarship open on June 4th, 2025, and the deadline for submissions is July 4th, 2025. Successful applicants will be notified by July 25th, 2025. Interested framebuilders can find more details and apply through the official BESPOKED website: BESPOKED Scholarship.
Broader Mission
The SRAM Inclusivity Scholarship is part of BESPOKED’s broader mission to promote diversity and inclusivity within the cycling community. By providing opportunities for underrepresented framebuilders, the initiative seeks to create a stronger, more inclusive industry that reflects the diversity of cyclists worldwide. The program’s focus on long-term change underscores its commitment to fostering a more equitable and representative cycling culture.
Conclusion
The SRAM Inclusivity Scholarship represents a significant step toward addressing the lack of diversity in the framebuilding and cycling industries. By offering financial support, mentorship, and exposure, the initiative empowers underrepresented individuals to showcase their talent and contribute to the cycling community. Framebuilders who feel they could benefit from this opportunity are encouraged to apply, as the scholarship aims to foster genuine, lasting change within the industry.
For more information or to apply, visit: BESPOKED Scholarship.
