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The bike industry, particularly in the electric bike (ebike) sector, is experiencing a return to normalcy after the unprecedented demand surge during the COVID-19 pandemic. Retailers and manufacturers, who had ramped up production to meet the extraordinary demand, are now facing overstock issues. This has led to significant discounts on select models, notably the 2022 Orbea Rise, which is being sold at reduced prices as retailers aim to clear excess inventory.

Context: Overstock and Market Correction

During the pandemic, bike sales skyrocketed, with retailers often completing a year’s worth of business in just three months. Anticipating continued high demand, many retailers placed large orders for the 2022 Orbea Rise in early 2021. Manufacturers, including Orbea, accordingly increased production. However, as the market began to stabilize in 2022 and 2023, demand dropped to pre-pandemic levels, leaving dealers with excess inventory. This overstock situation, combined with factors such as poor summer weather in the UK, has led to aggressive discounting of the 2022 Orbea Rise models.

Why the 2022 Orbea Rise is a Smart Buy

The 2022 Orbea Rise is considered by many to be a superior bike compared to its 2023 counterpart, primarily due to its better specification and lower price. While the 2023 models are undeniably high-quality, the 2022 versions offer several advantages that make them an excellent value proposition, especially with the ongoing discounts.

1. Better Specification

The 2022 Orbea Rise models feature higher-quality components compared to the 2023 versions. Key differences include:

  • Rise M20 (Entry-Level Model): Minimal changes between 2022 and 2023, but the 2022 model retains its original handlebars and seat post.
  • Rise M10 (Best Value Model): The 2022 M10 boasts Shimano XT brakes, Raceface handlebars, stem, and Turbine wheelset, while the 2023 model downgrades to Shimano SLX brakes and replaces the Raceface components with Orbea’s own OQUO items.
  • Rise M-Team: The 2022 M-Team features a top-tier Shimano XTR groupset, whereas the 2023 version shifts to Shimano XT with Di2 electric shifting. The 2022 model also retains its Raceface components.
  • Rise M-Ltd (Top Model): The 2022 M-Ltd maintains its Fox Transfer SL Kashima dropper post, while the 2023 version swaps out Raceface components for Orbea’s own.

These specification changes mean the 2022 models often offer better performance and durability, making them a preferred choice for discerning riders.

2. Lower Price

The 2023 Orbea Rise models saw price increases due to rising costs of raw materials, production, and transportation. In contrast, the 2022 models were produced when costs were lower, allowing retailers to offer them at significantly discounted prices. For example:

  • Rise M20: £4,099 (2022) vs. £6,499 (2023) – saving £2,400.
  • Rise M10: £5,199 (2022) vs. £7,999 (2023) – saving £2,800.
  • Rise M-Team: £6,099 (2022) vs. £9,299 (2023) – saving £3,200.
  • Rise M-Ltd: £6,699 (2022) vs. £9,999 (2023) – saving £3,300.

These discounts, combined with the better specifications, make the 2022 models an exceptional bargain.

Sustainability of Discounts

The current pricing on the 2022 Orbea Rise is not sustainable in the long term. Retailers are selling these bikes at or near cost price, with margins barely covering expenses such as assembly, inspection, shipping, and cycle-to-work scheme costs. This “race to the bottom” is a short-term solution to clear overstock, and prices are unlikely to drop further without incurring significant losses.

Considerations When Purchasing

While the discounts are appealing, buyers should consider where they purchase their bike. Electric bikes require specialized support, and purchasing from a reputable, experienced retailer ensures ongoing maintenance and service. E-Bikeshop, for example, is a specialist in electric bikes with over 13 years of experience and has been an Orbea dealer since 2018. Offering expert support, parts, and spares, such retailers provide a more sustainable and secure purchase experience.

Personal Experience with the Orbea Rise

The Orbea Rise has been a standout performer for riders, offering a lightweight, versatile ebike that excels on trails and climbs. Its reliable performance, combined with regular maintenance, ensures longevity and continued enjoyment. The 2022 Rise M10, in particular, has been praised for its excellent specification and value, making it a strong contender even as newer models are released.

Final Recommendation

For those considering an Orbea Rise, the 2022 models represent an outstanding opportunity to acquire a high-performance ebike at a fraction of its original cost. With better specifications and significant discounts, the 2022 Rise is a compelling choice, especially as stock is likely to dwindle soon. Prospective buyers are encouraged to act quickly to take advantage of these limited-time offers while ensuring they purchase from a reputable dealer to guarantee ongoing support and service.

In summary, the 2022 Orbea Rise offers a rare combination of superior components, excellent performance, and unbeatable pricing, making it a smart purchase for anyone in the market for a high-quality ebike.