Many e-bike companies offer cruisers as part of their lineup. But the Electric Bike Company focuses only on cruiser e-bikes, making them a leader in cruiser design and construction. Based in Southern California, this company builds, customizes and sells a lot of cruiser e-bikes. That’s right, their e-bikes are built right here in the USA! Of course, some of the bike components are from other countries, but EBC isn’t stuck relying on one or two suppliers, giving them the freedom to put whatever parts they want on their bikes, or rather, it gives YOU the freedom to put whatever YOU want on YOUR bike. The Model E you see in this review includes several variables you can pick for yourself from handlebar styling, drivetrains, grips and more.
As we looked over the Model E, we could see the quality workmanship and components EBC put into this bike. For example, the bike’s foundation, the frame is a real work of art. It’s built using rust-resistant 6061 aluminum alloy, double walled and as thick as 3mm at stress points. Also rust-resistant are the axles, rims, chainring, chain, sealed bearings, and bottom bracket, that are made with the 13-gauge stainless steel. This reduces wear and tear, requires less maintenance, and helps this bike last longer.
“Long-lasting” quickly becomes a theme here. The motor is constructed with high quality copper and neodymium magnets. EBC is so confident in the motor’s reliability that they back it with a 10-year warranty. This should give you confidence knowing you’re getting an e-bike that will have lasting value.
With any EBC bike, the quickest thing to catch your eye is the paint job. You can color this bike a thousand different ways thanks their custom paint options. Choose the frame, fork, chainguard, and basket colors from their options, or send in your own. Or keep things budget friendly and go with a popular stock color option. The blue on ours popped nicely, it’s one of the many reasons people consider EBC’s bikes.
Not only can you get unique customization, but you get unique after purchase service as well. The Electric Bike Company’s strong base of loyal customers is a reflection of the high quality customer service they strive to deliver. I contacted them through their 24/7 chat line (posing as a customer), and asked a ton of questions about the Model E. Jeff and Mike were quite knowledgeable and super friendly (I eventually told them who I was). Mike, the customer service manager, said they make customer satisfaction a top priority. He said most of their customers submit special orders to customize their bikes, requiring professionalism and doing things right the first time. In the event your Model E shows up and something is not how you ordered it, the tech on the phone will go grab the builder of your bike to ask questions. They share the same shop in California – so it just takes a quick walk down the hall. It’s unusual to have customer service and assembly in the same state, let alone the same building.
If you’re new to riding cruisers, but not new to riding, then you might want to remind yourself of what cruising is all about when you first hop on the Model E. Your interaction with this bike, from posture, to hand placement and reach, to pedaling, and to your overall operation of this bike is going to be different from how you’ve ridden before with an emphasis on comfort. I am mostly a mountain bike rider, so it took me a few minutes to settle down and really get in the vibe of cruising. I love it now, because I have a whole new perspective on riding, as I hope you will too be the end of this Electric Bike Company Model E review.
Now, let’s go over the performance test results and see how this bike did.
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