Outside Transfers VeloSwap Ownership to Bicycle Colorado – 303Endurance

Popular VeloSwap to restart on November 2, 2024

Boulder, CO – Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced that it is transferring ownership of VeloSwap, a longstanding bike swap event for the past three decades, to Bicycle Coloradoa not-for-profit organization that advocates for all people who ride bikes in Colorado.

This transition represents Outside’s commitment to making a positive impact beyond its core business operations. By transferring ownership of VeloSwap, Outside seeks to empower Bicycle Colorado to enhance its mission.

“We are thrilled to pass the torch to Bicycle Colorado, an organization that shares our passion for making a positive difference in our community,” said Robin Thurston, CEO for Outside. “We believe this transition will unlock new opportunities and bolster the continued growth and success of Bicycle Colorado and enhance its ability to fulfill its mission.”

Bicycle Colorado’s Executive Director Pete Piccolo expressed gratitude for this opportunity, saying, “This gesture from Outside to transfer the VeloSwap business and its associated intellectual property at no cost presents a significant opportunity for us to support Colorado’s bicycling community and advance our advocacy work. We are excited to build on the strong brand of VeloSwap with a new format that creates more value for vendors and attendees and inspires policy change for Colorado bicycle riders.”

VeloSwap will return on November 2, 2024 in Denver. Outside and Bicycle Colorado will work collaboratively to ensure a smooth handover of operations and responsibilities.