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Denver to Launch Incentive for Riding Instead of DrivingDenver to Launch Incentive for Riding Instead of Driving

Denver is rolling out a program to reward people for riding a bike or e-bike instead of driving. Denver’s new rewards program will pay participants in cash, bike accessories or personalized coaching.

The program is meant to encourage people who ordinarily drive to get out of their car and onto other modes of transportation. It is sponsored by Denver’s Streets Partnership and Denver’s Office of Climate Action, Sustainability, and Resiliency.

Approved participants can receive up to $1 per mile of riding and up to $200 per month, up to $500 in bike accessories or personalized coaching, or a mix of them.

The program does have some requirements and will show preference to low-income residents as well as people who face other hurdles as a result of Denver’s current transportation system. To be approved, applicants must live in Denver (there will be some exceptions) and be 18 years old. Preference will be shown to applicants who live in what Denver has identified as the Neighborhood Equity and Stabilization (NEST) areas of Denver; these are areas that have suffered disinvestment. Low-income residents and people of color will be shown preference as well.

Denver Streets Partnership is accepting applications through the end of February. To learn more about the Bicycling Rewards Program click here and to apply for the program click here.

For the person who had to scrimp, pinch and save to afford a no-frills e-bike, this program could give a rider the means to purchase fenders, a rear rack, panniers or a basket and other basics like a floor pump and flat repair kit.

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